Most of you have heard about two very famous beryl colours that have captivated the hearts of jewelry buyers around the world; the oceanic blues of aquamarine and the forest greens of emerald. The science of gemology classifies beryl as an individual gemstone species, with both aquamarine and emerald belonging to this species, but existing as different varieties.







Today let's take a look at possibly the next most famous beryl variety used in jewelry- Morganite. This pastel peach-pink stone was named after J.P. Morgan, who himself was a notable gemstone enthusiast. Morganite was discovered in California and Madagascar sometime in the early 20th century, and has been circulating around many demure and elegant coloured-stone jewelry themes ever since.

It's no surprise that morganite's specific hue is a favorite of brides, debutantes and socialites. Many tout its color as a graceful accent for modern day women. Although morganite cabochon rings are also popular among men, especially when embellished with the warmer tones of yellow or reddish gold.

For those on a mid-market budget, morganite also makes a great alternative to padparadscha sapphire, the pinkish-orange corundum color that's been trending nowadays on the colored stone markets. Padparadscha can sometimes out-value blue sapphire colors even at fine jewelry auctions, so despite popularity, these stones can feel quite expensive for many collectors.


Morganite can be found in many parts of the world, like Brazil, Russia, Mozambique and Namibia among other places, but the best qualities are still quite sporadic in distribution. The supply and demand of gemstones plays an integral part in its popularity within the trade. Morganite currently sits behind aquamarine and emerald in terms of both public reception and price, however it has enough of a following for jewelers to actively use it as a main center-stone in rings, pendants and many other types of personal jewelry wear.

Sometimes called pink beryl, morganite's colour can range from a lightly toned brownish peach to salmon pinks with good saturation, although most material is typically orangey pink in a subtle pastel shade. Fashion trends love to make use of morganite along with light blues, and rose gold colours.

Many instagram jewelry stores are now catching up to the classic brick-and-mortar shops by leveraging the social appeal of owning jewelry. An ability to quickly share your brilliant diamonds and gemstones visually to hundreds of thousands of followers can make for a very good advertising jump.



Instagram's influencer society is now growing rapidly, and online sales through the platform's unique presence has become a way for new jewellers to break into the market. Nicole Wegman started her instagram store Ring Concierge in 2013, and now makes 6 figures in sales, as mentioned recently by an article on Business Insider. Many foreigners and Filipinos are approaching instagram as a solo-method of jewelry sales, as it provides low overhead costs and is backed by tech-giant Facebook.

Instagram allows people to comb through troves of beautiful jewelry posts put up by their favorite stores, all in a matter of minutes and from the comfort of their phone. This ease of shopping (or even window-shopping) saves time and attention. Instagram stores are now growing in number, and are also being accepted by the general public as one of their go-to places for jewelry purchases.




Are these trendy digital stores going to overtake retail establishments though? It's hard to say. Digital venues have been catching up in sales records ever since a decade ago. There was once a time when famed diamond online store 'Blue Nile' was said to be almost equal in sales to diamond giant 'Tiffany & Co.', despite being mainly an online portal. Many people believe that with the advent more enhanced visual sharing, digital stores may overtake physical stores in performance within the next decade, although this is only the speculation of some.

There is also no harm in having both a physical store and a digital outlet for your jewelry products, many large companies are doing this. What most of them fail to realize, is that instagram and facebook stores should not be treated just as another medium for advertisements. These are big marketplaces that older generations of jewellers sometimes overlook.



Younger entrepreneurs, fashion leaders and even jewelry collectors are all recognizing the value of having an instagram store as their main platform for business. This isn't just a trend anymore, a shift in the power of retail is approaching. Which side will you put your time and effort into cultivating?